Research Tools and Methods

This report summarizes results from Wave 1 of the Humane Research Council's "Animal Tracker" survey of U.S. adults regarding their attitudes and behavior toward animals. This inaugural survey of 16 core questions shows strong support for the protection of all animals. The strength of that support varies by situation and species, however, and actual behavior does not always reflect the favorable attitudes identified.

The interpretation of statistics may be misleading if not analyzed using comprehensive and standardized data. This article from the Coalition to Abolish Sport Hunting examines a handful of specific claims made in the fishing, hunting, and wildlife arenas.

Alana Conner, senior editor of the Stanford Social Innovation Review, describes the trials and tribulations of evaluating program effectiveness. An experimental social psychologist by training, she illustrates how many evaluation practices in the nonprofit sector may actually mislead funders and organizations. Although most programs would love to implement "Cadillac" evaluations, they can only afford "second-hand Yugos." Following Dr. Conner's talk, Rick Aubry, executive director of Rubicon Programs Inc., describes how his organization secured funding for a state-of-the-art evaluation system. [Abstract excerpted from website]

This report compiles various estimates of dog and cat populations, focusing on data from the American Association of Pet Product Manufacturers (APPMA). The research provides estimates of 72 million dogs and 82 million cats in U.S. households, with about 60% of all households having dogs and cats.

By adopting strategic performance measures, nonprofits can bring focus and discipline to their mission and much-needed information to donors and supporting organizations. The result: a more efficient marketplace that rewards effectiveness, thereby bringing bigger benefits to society. And in the post-Enron era, the stewardship and accountability that the Balanced Scorecard can help nonprofits achieve is just as relevant to the private sector as it is to the public sector. [Excerpted from article]