Outlook and Opportunities for the Vegetarianism Trend in the Food Trade
Submitted on Oct 18, 2008 (Original item from 2007)
Vegetarianism and Veganism | Vegetarian Food Products or Substitutes | Vegetarian Motivations or Barriers
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This thesis surveys the current vegetarian product market – including both the supply and the demand – in order to determine the development tendencies of vegetarian products and of meat alternatives in particular. The goal is to determine what market potential can be derived from the ongoing changes in consumer behaviour.
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