Cultivating the Green Consumer
Submitted on Sep 16, 2008 (Original item from 2008)
Diet and Nutrition | General Animal Protection | Environment | Food Trends | Food/Product Selection or Purchase Criteria | Social Marketing
by
Consumers say they want to buy ecologically friendly products and reduce their impact on the environment. But when they get to the cash register, their Earth-minded sentiments die on the vine. Although individual quirks underlie some of this hypocrisy, businesses can do a lot more to help would-be green consumers turn their talk into walk. [Excerpted from article]
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