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Humane Thinking -- Animal Advocacy, Reinvented
Read HRC's Humane Thinking, the place where our experts provide (i.e., "blog about") their thoughts on the latest research and trends in the movement, and what they mean for animal protection.

Click here to read the latest Humane Thinking posts.

What's New from HumaneSpot.org and HRC

Putting Meat on the Table: Industrial Farm Animal Production in America

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According to this Pew Commission report, Industrial Farm Animal Production (IFAP), also known by many as "factory farming," takes an enormous toll on human health and the environment as it undermines rural America's economic stability and fails to provide humane treatment for animals raised for food.

2007 Cone Cause Evolution & Environmental Survey

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This study focuses on consumers' expectations for American companies and how their perceptions can influence purchasing, employment, and investment decisions. The results show that corporate responsibility has a significant impact on consumer purchase decisions, as well as employee loyalty.

The Persuasion Problem

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In part 2 of our four-part series discussing Martin Balluch’s essay, "Abolitionism vs. Reformism," we address why public education is not enough to create real change for animals. Persuasion is inherently limited by human nature and the mechanics of population growth. While animal advocates should continue to work on persuasion to achieve public support, it should be used more strategically and in support of more pervasive, system-wide changes.

Societal Change and the Welfare-Rights Continuum

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A recent essay by an Austrian activist with the organization Association Against Animal Factories provides an insightful analysis of vegan advocacy and the overall “welfare-rights” continuum relating to animal advocacy. This is part 1 in a 4-part Humane Thinking series that will discuss and excerpt highlights from the essay.

Abolitionism versus Reformism

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In this essay, Austrian animal advocate Martin Balluch argues that reform-based and abolition-based animal advocacy are inextricably linked in a "welfare-rights continuum" that makes it very difficult to achieve meaningful change through public education and persuasion. Instead, Balluch argues, widespread change for animals will only come through altering the system itself, by changing the balance of power and codifying animal-friendly laws and policies. [Note: Balluch welcomes comments and feedback on his essay at vgt@vgt.at]

The Balanced Scorecard and Nonprofit Organizations

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By adopting strategic performance measures, nonprofits can bring focus and discipline to their mission and much-needed information to donors and supporting organizations. The result: a more efficient marketplace that rewards effectiveness, thereby bringing bigger benefits to society. And in the post-Enron era, the stewardship and accountability that the Balanced Scorecard can help nonprofits achieve is just as relevant to the private sector as it is to the public sector. [Excerpted from article]